Ideas / Around big conferences / Abroad
The party with one idea
Not another open bar. Pick one idea and do it properly: a listening bar, a chef's counter, a rooftop timed for sunset. Cap the guest list and keep it.
How it runs
- The ideaOne clear idea, chosen to fit your brand and your guests.
- The venueChosen for the idea, not the other way round.
- The listCapped, personal, with a waitlist.
- The nightOpens on time, ends on a high.
What to know
- A generic party competes with forty others the same night.
- A capped list makes it worth getting into.
- Avoid the conference's official party night.
Good for
The night people text each other about.
Not for
Maximum headcount.
Questions planners ask
What counts as one idea?
Something you can say in five words: a listening bar with a record collector, a chef's counter, a rooftop at sunset.
How big should it be?
Smaller than you think. A full venue for 120 beats a half-empty one for 300.
When should it end?
While people are still having a good time. They'll remember that.
Thinking of doing this?
Borrow the idea, it's yours. If you'd like a hand, or just a second opinion on whether it suits your group, write to me. I produce ideas like this one at Sorry, No Polar Bears, a Helsinki studio I co-run.
Also strangely doable
Abroad
The morning run
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Twelve customers, one question about your product's future, done by half past nine.
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Abroad
The roundtable with no slides
Fifteen seats, one sharp host, one question worth arguing about. No deck, no recording.
10–20 people · Conference week · €€