Notes
Notes from the production side
Occasional writing on what makes events work, and what doesn't. From someone who has been producing them for more than two decades.
You can't manage what you can't see: supply chains and sustainable eventsMost of an event's environmental impact sits in its supply chain, not in the recycling bins guests can see. Producers can start getting real visibility with three practical steps: a short supplier questionnaire, mapping the highest-impact categories first, and a small pilot with willing suppliers.Read →
The end of the big show: why B2B events are getting smaller, smarter and more humanB2B events are moving away from scale as a measure of value, towards smaller formats designed around each guest. AI makes that personal approach possible at scale, by taking over the admin and helping hosts understand who they're bringing together.Read →
Why events are worth more than you thinkLearning and networking are the reasons people give for going to events, and they undersell what events actually do. The real value sits in five things that are harder to name: faster decisions, faster trust, the right people in one place, shorter sales cycles and an honest read of the market.Read →