Ideas / Around big conferences / Abroad
The walking meeting map
Three or four 30-minute walking routes from the venue, each with a coffee stop at the halfway point. Handed out as a printed card and a link.
How it runs
- ScoutingRoutes walked and timed, coffee partners lined up.
- DesignA card people want to keep, and a mobile version.
- HandoutAt your stand, in hotels, with every meeting invite.
- All weekPeople use it, and your name travels with them.
What to know
- Routes loop back to the venue, so nobody gets lost before their next meeting.
- A coffee partner on each route turns the card into a reason to walk.
- It's one of the cheapest ideas in this library.
Good for
Brand visibility on a small budget.
Not for
Lead capture. People use it without telling you.
Questions planners ask
Does anyone actually use it?
Yes, because walking meetings are a real habit at big conferences. The card just makes them easier.
Can we track usage?
Roughly: by QR scans and coffee redemptions.
Can it be reused?
Yes. The same routes work at next year's edition.
Thinking of doing this?
Borrow the idea, it's yours. If you'd like a hand, or just a second opinion on whether it suits your group, write to me. I produce ideas like this one at Sorry, No Polar Bears, a Helsinki studio I co-run.
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